360
Our Services
Do what you do best – Outsource the rest
The e-commerce world is wide and ruthless, That’s why we’re here to help with…
- Market research
- Choosing the right platform for the brand
- Competitors research
- Professional construction of sales pages
- Building a marketing strategy
- Identifying real and focused target audience
We’re at Coyote360,we will figure out on our very first meeting, exactly what’s the best platform for your brand.Then we’ll build a detailed and comprehensive marketing strategy. More importantly, our professionals will implement the plan in the most productive and profitable way possible.
There has never been a situation, in which we managed a brand in the same way as any other – these plans are exclusively brand and market specific.
Each brand demands its own specific reference and its own marketing strategy, in order to identify the ideal target audience for the product.We can then determine the best possible methods available in order to drive sales.
Every e-commerce strategic plan has a critical goal for success – to build the brand presence in the digital space.
Nowadays, people buy everything online.
But in order to make them buy our, your product – they have to know why should they do so.
To tell them the story behind the brand.
And that’s exactly what we do…
Building brands in the digital space.
Ebay – the oldest trading platform
eBay started out as a trading platform for second-hand products and auctions. Over the years, the platform has grown and expanded, started offering new products alongside with the used ones and the collectibles.
Nowadays, the percentage of new products sold on eBay stands at 80% compared to the used ones.
The path to success on eBay lies through creating sales pages the right way, photos, building a professional page for the store and using wisely the promotions program on eBay.
Beside the main platform eBay.com – the company has 23 local platforms.
Ebay – the oldest trading platform
eBay started out as a trading platform for second-hand products and auctions. Over the years, the platform has grown and expanded, started offering new products alongside with the used ones and the collectibles.
Nowadays, the percentage of new products sold on eBay stands at 80% compared to the used ones.
The path to success on eBay lies through creating sales pages the right way, photos, building a professional page for the store and using wisely the promotions program on eBay.
Beside the main platform eBay.com – the company has 23 local platforms.
Amazon - the largest trading platform
Amazon started out as an online bookstore.
After a few years on the market, it started offering products parallel to the shop that dominated the market back then – eBay.
The big break for Amazon happened in 2012. In that year, Amazon launched their FBA program, the use of internal logistic warehouses for storing and shipping goods to the client and offering 2 days shopping for Amazon Prime subscribers.
From that moment and on, Amazon basically changed the perspective of the American consumer, turning the purchase process into much easier, faster and more accessible.
From 2012 and on, Amazon continued its extraordinary growth and nowadays it is considered the biggest trading platform in the US.
During the last years, Amazon developed additional international trading platforms: Canada, Mexico, England, Germany, Italy, Spain, France and Australia and the Israeli platform is expected to be launched soon as well.
Amazon - the largest trading platform
Amazon started out as an online bookstore.
After a few years on the market, it started offering products parallel to the shop that dominated the market back then – eBay.
The big break for Amazon happened in 2012. In that year, Amazon launched their FBA program, the use of internal logistic warehouses for storing and shipping goods to the client and offering 2 days shopping for Amazon Prime subscribers.
From that moment and on, Amazon basically changed the perspective of the American consumer, turning the purchase process into much easier, faster and more accessible.
From 2012 and on, Amazon continued its extraordinary growth and nowadays it is considered the biggest trading platform in the US.
During the last years, Amazon developed additional international trading platforms: Canada, Mexico, England, Germany, Italy, Spain, France and Australia and the Israeli platform is expected to be launched soon as well.
Magento / Shopify / WooCommerce – platforms for building e-commerce websites
Aside from the relevant and important web-presence on one of the largest trading arenas, it is recommended that every brand own an online store.
The advantages of a private trading store include the full control over the sales pages and the messages of the website, reduced fees, the option to use an application to enhance the conversion rate and building a community around the brand and its message.
The disadvantage is the need to bring external traffic to the store, through Google, Facebook etc.
In order to create and manage a successful online store, there are several things you’ll need:
- Creating a professional and well-designed store that will deliver the right message to the customers.
- Retaining the customer in the store and making sure he’ll be back time after time.
- Bringing suitable and effective external traffic.
Magento / Shopify / WooCommerce – platforms for building e-commerce websites
Aside from the relevant and important web-presence on one of the largest trading arenas, it is recommended that every brand own an online store.
The advantages of a private trading store include the full control over the sales pages and the messages of the website, reduced fees, the option to use an application to enhance the conversion rate and building a community around the brand and its message.
The disadvantage is the need to bring external traffic to the store, through Google, Facebook etc.
In order to create and manage a successful online store, there are several things you’ll need:
- Creating a professional and well-designed store that will deliver the right message to the customers.
- Retaining the customer in the store and making sure he’ll be back time after time.
- Bringing suitable and effective external traffic.
Facebook – the largest social network
Everyone has at least one Facebook profile today.
According to numerous researches, Facebook knows everything about us, whether by tracking our Whatsapp messages, listening to us or by knowledge of the interests we share with it.
As advertisers – this data is quite valuable. With the correct processing, it is possible and necessary to locate your specific target audience, the people who will surely visit our site and make the purchase.
In order to achieve this, it is necessary to create the right messages, to manage the advertising in a smart and correct way, to design the ads in the most professional way, to produce social proof and most importantly – to perform a/b testing to know what’s working the best and for who.
Facebook – the largest social network
Everyone has at least one Facebook profile today.
According to numerous researches, Facebook knows everything about us, whether by tracking our Whatsapp messages, listening to us or by knowledge of the interests we share with it.
As advertisers – this data is quite valuable. With the correct processing, it is possible and necessary to locate your specific target audience, the people who will surely visit our site and make the purchase.
In order to achieve this, it is necessary to create the right messages, to manage the advertising in a smart and correct way, to design the ads in the most professional way, to produce social proof and most importantly – to perform a/b testing to know what’s working the best and for who.
Instagram – image-based social network
Instagram is Facebook subsidiary, it appeals to similar, yet different audiences.
It is an image-based social network, with the biggest advantage of the ability to follow public opinion leaders and live their life through their photos.
Digital presence of every brand on Instagram is quite essential. However, the activity on this network is mostly connected to identifying the target audience and figuring out whether it is present on Instagram or not.
Instagram – image-based social network
Instagram is Facebook subsidiary, it appeals to similar, yet different audiences.
It is an image-based social network, with the biggest advantage of the ability to follow public opinion leaders and live their life through their photos.
Digital presence of every brand on Instagram is quite essential. However, the activity on this network is mostly connected to identifying the target audience and figuring out whether it is present on Instagram or not.
Google Ads – Google’s advertising engine
This is the older internet advertising platform, based on the largest search engine. Building suitable digital presence requires working through this advertising engine as well, if only because the organic promotion of the brand for the appropriate keywords is also going through the paid promotion.
When a customer seeks a specific product or service, the first place where he’s going to do it is Google. Hence, we have to be there and provide the right response and the right time.
Google Ads – Google’s advertising engine
This is the older internet advertising platform, based on the largest search engine. Building suitable digital presence requires working through this advertising engine as well, if only because the organic promotion of the brand for the appropriate keywords is also going through the paid promotion.
When a customer seeks a specific product or service, the first place where he’s going to do it is Google. Hence, we have to be there and provide the right response and the right time.
Influencer Marketing
One of the proven marketing methods that are relevant in recent years is through leaders of public opinion.
The main reason this method works is that the customers see this type of advertisement as a recommendation, rather than an aggressive sales pitch.
This type of advertisement is less obvious than the conventional methods we’re familiar with and in practice, it works better than regular advertising and at lower costs.
In order to succeed with this advertising there are few steps necessary:
Understanding the exact target audience that purchase the brand’s products.
Locating influencers on a local or worldwide scale – depending on the budget.
Contacting the influencers and reaching an agreement on how to advertise the product or the brand.
Influencer Marketing
One of the proven marketing methods that are relevant in recent years is through leaders of public opinion.
The main reason this method works is that the customers see this type of advertisement as a recommendation, rather than an aggressive sales pitch.
This type of advertisement is less obvious than the conventional methods we’re familiar with and in practice, it works better than regular advertising and at lower costs.
In order to succeed with this advertising there are few steps necessary:
Understanding the exact target audience that purchase the brand’s products.
Locating influencers on a local or worldwide scale – depending on the budget.
Contacting the influencers and reaching an agreement on how to advertise the product or the brand.